Customer Relationship Management SoftwareCustomer relationship management software keeps every contact, deal and conversation in one place, so nothing falls through the cracks. Done right, your team follows up faster and closes more. Done wrong, it's a database nobody updates. We went through the 23 tools on our list and focused on the ones small and mid-sized teams actually buy. Browse the full CRM software catalog to see them all.
Customer relationship management software keeps every contact, deal and conversation in one place, so nothing falls through the cracks. Done right, your team follows up faster and closes more. Done wrong, it's a database nobody updates. We went through the 23 tools on our list and focused on the ones small and mid-sized teams actually buy. Browse the full CRM software catalog to see them all.
Messenger Communication Platform
amoCRM
Wise Agent
SharpSpring
TeamSupport
Nimble
Zoho Desk
Agile CRM
Sales Rabbit
WebEngage
Salesflare
Cogmento CRM
EngageBay
ezeeCRM
Zoho CRM
Teknovate CRM
Salesmate
Glue Up
Freshworks CRM
Oorwin
NetSuite CRM+
HubSpot CRM
Bitrix24
Best CRM Software
- HubSpot CRM is the best place to start for most small businesses, because the core CRM is free.
- Zoho CRM gives the most for the money as you grow.
- Freshworks CRM suits phone-heavy teams, Kommo (amoCRM) suits selling over WhatsApp, and Wise Agent suits realtors.
- Skip NetSuite CRM+ unless you need ERP too.
Best CRM Software Compared
| Tool | Best for | Starting price (checked Nov 2026) | Skip it if |
| HubSpot CRM | Most small businesses | Free, then about $15 a seat | You’ll need Professional features on a budget |
| Zoho CRM | Growing teams watching cost | Free for 3 users, then $14 | You want zero setup |
| Freshworks CRM | Phone-heavy sales teams | Free for 3 users, then $9 | You need deep marketing tools |
| Salesmate | Calling and texting built in | About $23 to $29 a user | You want a free plan |
| Salesflare | Small B2B teams | $29 a user, annual | You need heavy customization |
| Agile CRM | Tight budgets, bigger teams | Free for 10 users | You expect strong support |
| EngageBay | CRM plus marketing in one | Free, then about $13 to $15 | You hate contact-based limits |
| amoCRM (Kommo) | Selling through chat apps | About $15 a user, 6 month minimum | You want monthly billing |
| Bitrix24 | Teams wanting CRM plus tasks | Free, then about $49 to $61 a month | You want simple pricing |
| Nimble | Gmail and Microsoft 365 users | $24.90 a seat, annual | You want a free plan |
| NetSuite CRM+ | Companies also needing ERP | Quote only | You only need a CRM |
| Wise Agent | Real estate agents | $49 a month, flat | You’re not in real estate |
Pros and Cons of CRM Software
HubSpot CRM
HubSpot’s core CRM is free forever, which is why it’s the default starting point. Starter runs about $15 a seat annually, or $20 monthly. The trouble starts at Professional, which costs around $90 to $100 a seat and usually comes with a required onboarding fee near $1,500. That’s a big jump. Right for small teams starting out. Wrong if you’ll outgrow Starter on a tight budget.
Zoho CRM
Zoho CRM has a free plan for three users, then Standard at $14, Professional at $23, Enterprise at $40 and Ultimate at $52 per user a month on annual billing. Monthly billing costs about $20, $35, $50 and $65. The Blueprint process tool starts on Professional. It takes more setup than HubSpot. Right for cost-conscious growing teams. Wrong for anyone who wants zero setup.
Freshworks CRM
Freshworks CRM (Freshsales) has a free plan for three users with a built-in phone. Growth is $9, Pro is $39 and Enterprise is $59 per user a month on annual billing. AI features, like the Freddy Copilot, cost about $29 more per user. Right for small sales teams that live on the phone. Wrong if you want built-in marketing depth.
Salesmate
Salesmate puts calling and texting inside the CRM. Capterra lists Basic at $29, Pro at $49 and Business at $79 per user a month, while other listings show $23, $39 and $63. There’s no free plan, only a 15-day trial. Basic caps sequences and daily emails, so many teams need Pro. Right for teams that call a lot. Wrong if you need a free tier.
Salesflare
Salesflare targets small B2B teams and fills in contact data automatically. Growth is $29 a user annually ($39 monthly), Pro is $49 ($64), and Enterprise is $99 ($124) with a five user minimum. Growth includes only five lead credits a month, which is thin. Right for small B2B sales teams. Wrong if you need heavy customization.
Agile CRM
Agile CRM is free for up to 10 users and 1,000 contacts. Paid plans list from $8.99, $29.99 and $47.99 per user a month, with an “as low as” qualifier. Sales, marketing and help desk tools share one workspace. The free plan limits automation, and some reviewers cite weak support. Right for budget-minded teams. Wrong if support matters most.
EngageBay
EngageBay bundles CRM, marketing and support. The free plan covers 250 contacts. Paid plans start around $13 to $15 per user for Basic, and Growth lands near $55 to $65. Prices differ across listings. Contact limits raise the cost as you grow, and the top tier approaches pricier rivals. Right for startups wanting one tool. Wrong for big contact lists.
amoCRM (Kommo)
amoCRM is now Kommo, and it sells through WhatsApp, Instagram, Facebook and Telegram. Listed rates run about $15, $25 and $45 per user a month, but there’s no monthly billing, and plans are charged up front for six months. The AI agent add-on has no published price. Right for messenger-led sales. Wrong if you want flexibility.
Bitrix24
Bitrix24 bundles CRM, tasks and chat. The free plan allows unlimited users with limits, and paid plans are priced per organization, from roughly $49 to $61 a month for five users up to $399 to $499 for 250. The top tier rose about 25% in April 2026. Right for teams that want CRM and project tools together. Wrong for simple needs.
Nimble
Nimble works inside Microsoft 365 and Google Workspace, and it enriches contacts from social profiles. It’s $24.90 a seat on annual billing or $29.90 monthly, with 25,000 contacts per plan. There’s only a 14 day trial. Some reviewers call the pricing confusing and the mobile app unreliable. Right for inbox-centered teams. Wrong if you want a free plan.
NetSuite CRM+
NetSuite CRM+ is built for companies that also want ERP. Oracle doesn’t publish prices. Third-party estimates put the platform near $999 a month plus roughly $99 to $129 per full user, with implementation often $25,000 or more. The CRM is bundled with the platform. Right for mid-sized firms running finance and sales together. Wrong for a CRM-only buyer.
Also on the list
Wise Agent is a real estate CRM at $49 a month, or $499 a year, for up to five people on a shared login. Oorwin is an ATS and CRM for staffing firms, with a free plan, then about $35 and $70 per user. SharpSpring is now Constant Contact Lead Gen & CRM, with quote-only pricing and third-party figures from about $449 a month. Zoho Desk is a help desk, not a sales CRM. We couldn’t verify pricing for the rest, so get quotes.
Read more about our blog: AI in CRM
How to Choose CRM Software
- Decide whether sales, marketing or support is your main need.
- Count the users, since free plans often cap seats or contacts.
- Check that it connects to your email, phone or messaging app.
- Price the plan you’ll need in year two, not the cheapest one.
- Run a trial with real leads for two weeks.
Red flags in demos:
- The feature they show sits on a higher plan.
- Onboarding or setup fees come up late.
- AI features cost extra and aren’t priced.
- You can’t easily export your contacts.
What CRM Software Costs
There are four bands. Free, like HubSpot CRM, Zoho CRM, Freshworks CRM, Agile CRM and Bitrix24. Entry paid plans at about $9 to $30 per user a month. Sales-grade plans at $40 to $100 or more, such as Freshworks Pro and HubSpot Professional. And quote-only platforms like NetSuite CRM+. Prices were last checked on November 1, 2026 from vendor pages and public listings. Several tools show conflicting figures, so confirm before you buy.
FAQ
What is customer relationship management software?
CRM software stores your contacts, tracks every deal and records each conversation in one shared place. Teams use it to follow up on leads, forecast sales and keep customer history. Tools like HubSpot CRM and Zoho CRM add email, calling and automation on top of that core record.
What’s the best CRM for a small business?
HubSpot CRM is the safest start, since the core CRM is free. Zoho CRM is better if you want more features per dollar as you grow. Freshworks CRM fits phone-heavy teams, and Agile CRM suits larger teams on a tight budget.
How much does CRM software cost?
It ranges from free to well over $100 per user a month. HubSpot, Zoho, Freshworks and Agile CRM have free plans. Paid entry plans run about $9 to $30 per user. NetSuite CRM+ is quote only, with estimates of $999 a month plus per-user fee.
Does a CRM replace a help desk?
No, they do different jobs. A CRM tracks prospects and deals, while a help desk like Zoho Desk manages support tickets. Some suites, such as Agile CRM and EngageBay, bundle basic support tools. Most growing teams eventually run both, so check how they connect.
Do I need a messaging CRM like amoCRM?
Only if customers mostly reach you through WhatsApp, Instagram or Facebook. Kommo (amoCRM) is built around those channels. If your sales run on email and phone, Freshworks CRM or Salesmate fit better, and you can skip the six-month billing commitment.